Since the dawn of ocean exploration, consumers have always enjoyed a cold beer after a day on the water. In 1935, we revolutionized classic coastal footwear with our signature razor-cut Wave-Siping™ technology that increases traction on wet and slippery surfaces. A few decades later, in 1977, Natural Light became Anheuser-Busch’s first light beer. With Natty Light’s deep roots in letting the good times roll, they’re the easy-drinking elixir for easy living on the water.
But that doesn’t mean they want their beer slipping and sliding across the deck. Enter: the Brewzie.
This summer, we’ve teamed up with Natural Light to give 165 fans the opportunity to turn their well-loved boat shoes into a Brewzie, a one-of-a-kind beer holder made to keep your beer cold—and stable.
“Sperry was born on the water, and we invented the world’s first boat shoe, an iconic staple of summertime style that has been loved for generations. By teaming with Natural Light to create The Brewzie, we’ve given our fans an ingenious and responsible way to give their beloved Sperry’s a new lease on life, so that they can keep making memories on the water. And they can do it while keeping that fresh Natty cool and on deck.” said James Mackenzie, Senior Global Brand Marketing Director at Sperry.
Made from the heel component of your old boat shoes, the Brewzie features a leather body and signature razor-cut Wave-Siping™ technology on the bottom. Unlike regular beer holders that only insulate your beverages, the Brewzie keeps your beer chilled and secure.
Lucky Sperry fans who are chosen to refresh their boat shoes will get a coupon for 30% off their next pair, so you can still rock a new pair of your favorite coastal classics while waiting for your Brewzie.
Could you use a Brewzie and 30% off a new pair of boat shoes? Visit https://www.naturallight.com/brewzie for details and Official Rules.