Privacy Policy

Last Updated: April 26, 2024

SR Holdings Inc. and Sperry Top-Sider, LLC., entities within the Authentic Brands Group, LLC (“ABG”) family, and its affiliates and subsidiaries (together with ABG affiliates and subsidiaries, “Company,” “we,” “our,” or “us”) value and respect privacy. This Privacy Policy (or the “Policy”) describes how we and our service providers collect, use, disclose and otherwise process Personal Data about our customers, visitors, and business contacts (“you,” “your,” or “yours”) that we obtain in connection with our operation of the Sperry brand, including through sperry.com, social media platforms or applications that link to this Policy (collectively, the “Online Services”), our marketing contacts with you, including by phone, SMS, and email (collectively, the “Marketing Services”), or in person at any of our stores (collectively, the “In-Store Services” , and with “Marketing Services” and Online Services, the “Services”), as the Services are provided in the United States and in Canada. This Privacy Policy also applies to Personal Data that we receive from business partners and other third parties, as further detailed in this Policy.

This Privacy Policy does not apply to Personal Data collected when you purchase our products in store locations that are not official Sperry stores or on third-party websites where our products are available for sale. Also, this Privacy Policy does not pertain to the collection of Personal Data within an employment setting, such as information gathered from job applicants.

The term ‘’Personal Data’’ means any information about you through which you can be identified (including where you can be identified by combining the information with other information available to us) and includes the definitions of “personal data” and “personal information” used in applicable domestic and foreign data protection or privacy laws.

Local-specific amendments referred to in this Privacy Policy also apply to consumers in those territories and may in some cases set out different standards due to applicable local legislation. If so, the local-specific provisions will govern in the event of a conflict.

By using the Services, agreeing to our Terms of Use, or reaching out to us and sharing Personal Data, you agree to allow us (or our service providers acting on our behalf) to collect and use Personal Data as outlined in this Privacy Policy, along with the Terms of Use. We retain the right to revise this Privacy Policy at any time, in whole or in part, at our discretion and without prior notice. Should we make changes or amendments to this Privacy Policy, they will be posted on this page.

About Us

The Company owns the intellectual property rights to the Sperry brand, and we have partnered with The Aldo Group Inc. (“Aldo”) to provide the Services, including the day-to-day operation of the Sperry website and In-Store Services. While ABG is the “controller” of your Personal Data (or similar term under applicable law), Aldo carries out certain of the data processing activities described in this Policy on our behalf as our “processor” or “service provider” (as defined by applicable laws).

If you are accessing a Sperry website outside of the United States and Canada, please refer to the specific privacy policy that applies to your region, as posted on such site.

1. Section 1 – General Provisions

This section of our Privacy Policy describes the general provisions applicable to all our data processing activities, whether for your online activities, marketing activities or when you shop in our stores.

Information We May Collect

We collect Personal Data about you from a variety of sources, and the categories of Personal Data we collect depend on your activity and interactions with us.
Below is a summary of the categories of Personal Data that we may collect about you, along with the potential source(s) from which we collect them.

Processing Purpose
Categories of Personal Data Processed
Legal Basis
Identification and authentication: We use your identification details to verify or authenticate your identity when you use our Services and to ensure the security of your Personal Data. This allows us to comply with our contractual obligations to you.
Basic Data, Contact Data, Account Data, After-Sales Data
Contract, Consent
Operating the Services: We process your Personal Data to provide the Services you have requested. This allows us to comply with our contractual obligations to you
Basic Data, Contact Data, Account Data, Survey & Customer Input Data, Social Media DataImage Data, Purchase Data, After-Sales Data, Log & Usage Data, Device and Network Data
Contract, Consent
Improving our Services: We analyze information about how you use our Services to provide an improved experience for our customers of all our Services, including product testing and site analytics. It is in our legitimate business interests to use the data provided to us for this purpose, so we can understand any issues with our Services and improve them.
Basic Data, Account Data, Survey & Customer Input Data, Marketing Data, Third-Party Data, Derived Data
Legitimate Interests, Consent
Communicating with you: We use your Personal Data when we communicate with you, for example, if we are providing information about changes to the terms and conditions; if you contact us with questions; or for sending you newsletters and other publications. It is in our legitimate interests that we are able to provide you with appropriate responses and provide you with notices about our Services.
Basic Data, Contact Data, Account Data, Survey & Customer Input Data, Communications
Legitimate Interests, Consent
Marketing: We use your Personal Data to build a profile about you and place you into particular marketing segments in order to understand your preferences better and to appropriately personalize the marketing messages we send to you. It is in our legitimate interest to provide more relevant and interesting advertising messages. Where required by law, we will obtain your consent before sending such marketing messages.
Basic Data, Contact Data, Communications, Survey & Customer Input Data, Marketing Data, Third-Party Data, Derived Data
Legitimate Interests, Consent
Exercising our rights: We use your Personal Data to exercise our legal rights where it is necessary to do so, for example, to detect, prevent and respond to claims of fraud, intellectual property infringement claims or violations of law or our standards of conduct, or our terms of use.
Basic Data, Contact Data, Account Data, Communications, Surveillance & Security Data
Legitimate Interests
Complying with our obligations: We process your Personal Data to, for example, carry out fraud prevention checks or comply with other legal or regulatory requirements, as required by law.
Basic Data, Contact Data, Account Data, Identification Data, Survey & Customer Input Data
Legal Obligation
Customizing your experience: When you use the Services, we use your Personal Data to improve your experience of the Services, such as by providing interactive or personalized elements on the Services and providing you with content based on your interests. It is in our legitimate interests to provide you with a customized experience.
Basic Data, Account Data, Device and Network Data, Log & Usage Data, Survey & Customer Input Data, Marketing Data, Third-Party Data, Derived Data
Legitimate Interests, Consent
Creating custom audience lists: We generate custom audience lists using email addresses that are provided to us. This entails sharing hashed identifiers, such as email addresses, with social media platforms, which then compare them with associated user data. Through this procedure, we can display advertisements on these platforms that are more pertinent and tailored to your interests.
Basic Data, Account Data, Survey & Customer Input Data, Marketing Data, Third-Party Data, Derived Data
Legitimate Interests, Consent
Keeping our records accurate and up-to-date: This processing is necessary to comply with legal obligations and to serve our legitimate interests in efficient management and administration.
Basic Data, Contact Data, Account Data, Identification Data
Legal Obligation, Legitimate Interests

Section 2 – Online Services & Marketing Services

This section of our Privacy Policy contains additional provisions applicable to our Personal Data processing activities for Online Services and Marketing Services.

What are Cookies and Similar Technologies?

Like many other websites, when you visit us online or otherwise engage with us digitally, we and our third-party partners use cookies and other automated tools to collect information about how you interact with our Services. Those automated tools may also gather data regarding your activities across different digital services provided by us or others, spanning over time.

The tracking tools and technologies that we or our third-party partners may use include:

  • Cookies. A cookie is a small text file that is placed on your browser or your computer when you use the Online Services. Cookies may store information such as your IP address, device ID or other identifiers, your browser type, and information about the content you view and interact with. They do not affect your device but are widely used to make websites work properly or work more efficiently. Some of the cookies we use are essential for the Online Services to work. We also use some non-essential cookies to make informed decisions about improvements to the Online Services and their content.

  • Web beacons; Pixels. Web beacons and pixels are small electronic images embedded in websites and emails to gather data on user interaction with content. They assist us in assessing the efficacy of our communications and marketing endeavors and in evaluating user engagement with our Online Services and Marketing Services. Additionally, web beacons may be employed by certain third-party providers to monitor activity on our Online Services, including the pages visited, links clicked, and the content you viewed.

  • Server logs. Server logs are records which are generated by a server and collect information about various log activities such as the device, browser, operating system, and network you use to access our Online Services.

  • Application software. Software utilized within our mobile and other connected-device applications, which gathers data regarding your interactions with the Online Services.

The Types of Cookies We Use

Generally speaking, we use first and third-party session and persistent cookies. The cookies set by us are called "first-party cookies" and the cookies set by our third-party partners and service providers are called "third-party cookies."

Session cookies are temporary cookies that remain on your device until you close your web browser. Many session cookies are essential to make our websites work correctly, as they typically enable you to move around our Online Services and use our features.

Persistent cookies remain on your device after you close your browser or until you manually delete it (in the former case, how long the cookie remains on your device will depend on the duration or "lifetime" of the specific cookie and your browser settings). Persistent cookies help us recognize you as an existing user of our Online Services, so that it’s easier and more convenient for you to return to, or to interact with, our Online Services without signing in again. In addition, persistent cookies also help us recognize you when you view a resource belonging to our Online Services from another website or app (such as an advertisement) and help us record information about your web browsing habits during the lifetime of the persistent cookie.

Below is a detailed list of the cookies we use on the Online Services:

- Strictly Necessary Cookies

These cookies are necessary for the Online Services to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but then some parts of the site will not work.

- Performance Cookiess

Where you have permitted the use of performance cookies, we collect statistical information about how our Online Services are used. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of the Online Services. They help us to know which pages are the most and least popular and see how visitors move around the Online Services. If you do not allow these cookies, we will not know when you have visited the Online Services and will not be able to monitor the Online Services’ performance.

- Functional Cookies

Functional cookies are used to create technologically advanced and user-friendly websites that adapt automatically to your needs and preferences. These cookies enable the Online Services to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.

- Targeting Cookies

These cookies may be set through the Online Services by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.

Certain features on the Online Services (for example, links to third-party websites), may be offered by third parties or direct you to third parties when you use such features. These third parties may collect Personal Data about you when you use such features. Please be aware that the Company is not responsible for the way in which these third parties handle your Personal Data. We advise you to read the privacy and cookie notices of these third parties to understand how and why they use of your Personal Data, including their use of cookies and tracking technologies.

If you access our Online Services by clicking through from another website, certain information you provided to that website, such as the search terms used to reach our Online Services, may be transmitted to us and we may collect such information in line with this Privacy Policy. You may review the privacy policy of any such website through which you accessed our Online Services to understand the information collected by those third-party website operators.

How You Can Manage Cookies
When you first visit the Online Services, you will be presented with a banner that offers you a choice about whether to accept or reject different types of non-essential cookies. You can change your cookie preferences at any time by clicking on the “Cookie Preferences” button in the footer of this Site.
You can also change your cookie settings via your browser settings. You can find information on how to manage cookie settings on certain browsers via the following links:

You may also choose to opt out of third-party cookies more generally by using a service such as:

If you change your cookie settings in your browser or change your cookie preferences directly via the Online Services, your experience with the Online Services may be affected.

How We Use Your Personal Data for Digital Marketing and the Legal Bases on Which We Use It

We may process your Personal Data in connection with digital Marketing Services for the purposes outlined below, to the extent permitted by applicable law.

Processing Purpose
Categories of Personal Data Processed
Legal Basis
Personalized Experience: We may use your Personal Data to build a profile about you and place you into particular marketing segments in order to understand your preferences better and to appropriately personalize the marketing messages we send to you. It is in our legitimate interest to provide more relevant and interesting advertising messages. Where required by law, we will obtain your consent before sending such marketing messages.
Basic Data, Contact Data, Communications, Survey & Customer Input Data, Advertising Preference Data
Legitimate Interests, Consent

Section 3 – In-Store Services

This section of our Privacy Policy contains additional provisions applicable to our Personal Data processing activities for In-Store Services.

Collection of Surveillance & Security Data

Surveillance & Security Data is collected to view and recorded individuals at our stores. Where CCTV is used at our stores, and where legally required to do so, we will ensure that signs are displayed of the surveillance zone to alert employees, gest and other visitors that their images may be recorded.

How We Use Your Personal Data and the Legal Bases on Which We Use It

We may process your Personal Data for the purposes outlined below.

Processing Purpose
Categories of Personal Data Processed
Legal Basis
Security-related purposes: To protect individuals as well as our property and assets, prevent, repress and prosecute crimes and offenses; To prevent or detect crime and protect buildings and assets from damage, disruption, theft, vandalism and other crime; For the personal safety of employees, guests and contractors and other members of public and to act as a deterrent against crime; To support any internal investigations in relation to the above; and For measurement and analysis of client's movements.
Surveillance & Security Data
Legitimate Interests

Section 4 – Local Requirements

Additional Disclosures for Residents of California

This section applies to the personal information of residents of California and supplements the other sections of the Privacy Policy.
In this section, the terms “personal information” and “sale” or “sell” have the same definitions as in the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”).

Collection and Use of Personal Information

We may collect personal information directly from you, automatically from your devices when using the Services, or from third-party sources, as described in the “Information We Collect” section above. We have collected the following categories of personal information about you in the past 12 months:

  • Identifiers, such as name, postal address, email address, phone number, IP address, and account login credentials, or other similar identifiers
  • Characteristics of protected classifications under California or federal law, such as racial/ethnic origin, sex/gender, and age
  • Commercial information, such as products or services purchased, or other purchasing or consuming histories or tendencies
  • Internet or other electronic network activity information, such as browsing history, search history, and information regarding an individual’s interaction with an internet website application or advertisement
  • Geolocation data, such as approximate geolocation based on your IP address
  • Audio, electronic, visual, thermal, olfactory, or similar information, such as your foot images or photos of you at events or in our stores
  • Inferences drawn from other personal information, such as a profile reflecting your preferences, behavior, or interests

We also have collected “sensitive personal information,” as defined by the CCPA, in limited circumstances: when you complete a survey, you may choose to provide your race or ethnic origin or other protected class characteristics; when you create a Sperry account, we collect your username, password, and credentials to access that account; when you file an incident report in one of our stores, we may collect information about your health or physical condition as relevant to the incident; and when you indicate you are tax-exempt, we will ask for your tax ID or relevant information to support this status. Please note that we only use and disclose sensitive personal information for purposes permitted by California law.

For more information about the purposes for which we collect and use your personal information, please refer to the “How We Use Your Personal information and the Legal Bases on Which We Use It” and “How We Disclose Your Personal information” sections of this Policy.

Disclosure of Personal Information

We may disclose your personal information to third parties for the business purposes outlined in the “How We Disclose Your Personal information” section of this Policy. While we do not sell your personal information in exchange for money, our Online Services and Marketing Services use cookies and similar technologies in ways that are considered “sales” or “sharing” under the CCPA (and other U.S. state privacy laws) even though no money changes hands and no payments are made (see Section 2 above for more details about cookies and similar technologies).

In the preceding twelve (12) months, we may have “sold” or “shared” your personal information, or disclosed it for a business purpose, to the following categories of recipients:

Section 5. Changes to This Privacy Policy

If we update this Privacy Policy, we will notify you by posting a new version of the Privacy Policy on this page. If we make any revisions that materially reduce the privacy protections related to your personal information, we will give you the opportunity to consent to such changes before applying them to that information.

Section 6. Contacting Us

If you have questions or concerns regarding our processing of your personal information, you may contact us using the information below. Please note that Aldo may handle your question or concern on our behalf.

By Phone:
United States: 1-800-247-6575
Canada: 1-877-361-0080

By Email:
dpo@aldogroup.com

By mail:
Attention: Data Protection Officer
SPERRY
The Aldo Group Inc. (c/o Aldo U.S., Inc.)
905 Hodge Street
Montreal, Québec, H4N 2B3