Privacy Policy

Last Updated: January 1, 2023

Sperry, a division of Wolverine World Wide, Inc., referred to collectively with its affiliated entities and portfolio of brands, as “Wolverine,” “we,” “us,” or “our”, collects information about you when you take advantage of our online services, visit or interact with any of our retail stores, our websites, including www.sperry.com, or our text messaging service (collectively, the “Site”). This privacy policy (the “Policy”) describes: (1) the types of information we may collect about you, and your use of the Site; (2) how we may use and share that information; and (3) the choices you may make with respect to your personal information. This Policy does not cover information we collect about you in connection with your employment or potential employment with us.

BY USING THIS SITE, YOU AGREE TO BE BOUND BY THIS PRIVACY POLICY. IF YOU DO NOT AGREE WITH ANY OF THE TERMS OF THE PRIVACY POLICY, PLEASE DO NOT USE THIS SITE OR PROVIDE US WITH YOUR INFORMATION.

Personal Information We Collect

You provide us with your personal information when you communicate with us through the Site, including when you:

• Purchase products on or interact with the Site, including our retail stores;
• Create or update an account on the Site;
• Subscribe to e-mail newsletters or updates;
• Communicate with customer service representatives (whether via an online chat, online form, email, or otherwise);
• Subscribe to and interact with our text messaging service (the "Messaging Service");
• Submit product reviews;
• Complete, submit, or otherwise participate in surveys or questionnaires; or
• Participate in contests, sweepstakes, and other promotions.

We collect personal information you choose to provide, which may include your name, email address, gender, date of birth, billing and shipping addresses, telephone number, the contents of your communications with us, website interactions, messaging history and content arising out of interactions with the Messaging Service, geolocation data, and/or credit card information. We may retain your responses to surveys and questionnaires that you may complete from time to time. We may also retain your personal information collected in connection with the Messaging Service as long as you participate in the Messaging Service and as otherwise provided for in this Policy. We may collect other information from you that is not specifically listed here. We may use such information in accordance with this Policy. Please do not submit information that you do not want us to have.

Information Automatically Collected. Our servers and third party service providers may automatically record certain information about how you use the Site, such as your Internet Protocol (IP) address, device and browser type, operating system, DNS, the pages or features of the Site that you browsed and the time spent on those pages or features, the frequency with which you use the Site, the links that you click on or use, and other statistics. We collect this information in server logs and by using cookies and similar tracking technologies. See more about our use of cookies below.

Information We Get From Others. We may obtain additional information about you from third party sources, such as service providers, vendors, social media sites, and advertising agencies to provide you with more relevant information about our services.

How We May Use Your Personal Information

To Improve the Site and Communicate with You. We generally use your personal information to serve you, to improve our products, services, and other offerings, and to improve your consumer experience. For example, we use personal information to provide products and services to you, communicate with you about those products and services, and enhance your experience on the Site. Specifically, your personal information may be used to process transactions, respond to questions, maintain online accounts, send you information about products or services that may be of interest to you, analyze and monitor visitor activity on the Site, provide product recommendations and reviews, publish the results of contests, sweepstakes, or other promotions, comply with our legal obligations, and develop a knowledge base regarding users of the Site, including through data analytics.

In Combination With Other Information. In addition, we may combine your personal information with, or match your personal information to, information that we receive from other sources, including from third party business partners. For example, we may use third party information to confirm contact information or to better understand your interests by associating demographic information with the information you have provided.

To Send You Marketing Communications. We may use the personal information that you provide us to send you communications inviting you to participate in various programs, like surveys or focus groups. We may also send you promotional communications and other offerings to thank you for your feedback or participation in programs, or to share new product launches or sales events. You may opt out of receiving them as described in the Your Choices section below.

To Improve our Site and Services. We may use statistical information about visitors to our Site to gain a better understanding of the users of our Site, to improve our Site, and to improve our services. We reserve the right to license or sell aggregate, de-identified information about the visitors to our Site, but this information will not contain your personal information or otherwise be individually identifiable.

For Compliance, Fraud Prevention and Safety. We may use your personal information as we believe appropriate to (a) investigate or prevent violation of the law or your agreements with us; (b) protect our, your or others' rights, privacy, safety or property (including by prosecuting and defending legal claims); (c) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity; (d) comply with applicable laws, lawful requests and legal process, such as to respond to subpoenas or requests from government authorities; and (e) where permitted by law in connection with a legal investigation. For example, we may share information with law enforcement to reduce the risk of fraud or if someone uses or attempts to use our Site for illegal reasons.

How We May Share Your Personal Information

Wolverine may share your personal information with others for a number of different reasons. We may share your personal information to fulfill your requests, to provide you with information regarding products and services of ours or those of others, to comply with law, and to enforce our rights. We also may share personal information among our affiliated companies, businesses, licensees, distributors, any of our brands, and with our successors and assigns.

Examples of how we may share your personal information include:

With Service Providers, Business Partners, and Vendors: If you purchase goods through our Site, we will have to provide credit card information to our credit card processor for payment purposes. We will also have to provide your name and address to the company that ships our merchandise. Similarly, we may share personal information with designers, manufacturers, distributors, licensees, marketing and advertising partners, and parties that provide services for the Site in accordance with this Policy. We also may retain other companies and individuals to perform services on our behalf, and we may collaborate with other companies and individuals with respect to particular products or services (collectively, "Providers"). Examples of Providers include data analysis firms, credit card processing companies, customer service and support providers, email and SMS vendors, web hosting and development companies, and fulfillment companies. Providers also include our co-promotion partners for products that we jointly develop and/or market with other companies. Some Providers also may collect information on our behalf from our Site. These third parties may be provided with access to personal information needed to perform their functions.

To Comply with Law or to Protect Our Rights: We may disclose your personal information as required by law, when we believe disclosure is necessary to comply with a regulatory requirement, judicial proceeding, court order, or legal process served on us, or to protect the safety, rights, or property of our customers, the public, or Wolverine.

To Members of the Corporate Family: Wolverine may disclose your personal information to our brands, subsidiaries and affiliates, and their agents and employees.

In Connection with Business Transfers: If we license, sell, or transfer a company business unit (such as a product line or one or more affiliated companies) to a third party, or enter into discussions regarding such a transaction, we may share your personal information with that party in accordance with this Policy.

In Connection with the Messaging Service: From time to time, we may share aggregate or de-identified information about use of the Messaging Service and such aggregated or de-identified information may be shared with any third party, including advertisers, promotional partners, and sponsors.

Cookies, Pixels and Other Tools That May Collect Information About You

In addition to personal information you may provide directly to us, Wolverine and its business partners may collect and store information about you and your use of the Site through cookies, tracking pixels, and other tracking technologies (collectively, the "Tools"). Cookies are small text files that are stored by your browser on your computer's hard drive or on your device. Tracking pixels are tiny graphic files that contain a unique identifier that enable us to recognize when someone has visited our Site.

We collect, use, and modify this information to better understand, customize, and improve your experience with the Site and other websites, services, and offerings, as well as to manage our advertising. For example, we use web analytics services that leverage these Tools to help us understand how visitors engage with and navigate our Site, e.g., how and when pages on the Site are visited and by how many visitors. We are also able to offer our visitors a more customized and relevant experience on the Site by delivering, through the use of these Tools, content and functionality based on your preferences and interests. We also allow third-parties, like Amazon and Google, to place and use Tools on our Site to show interest-based ads to you on sites across the Internet. If you have provided us with personal information, e.g., through a registration or a request for certain materials, we may associate that personal information with information gathered through the Tools. This allows us to offer increased personalization and functionality.

We may from time to time contract with third-party vendors to work on our behalf to provide ads to our customers via the Internet or to send direct mail or catalogs to customers whom we think may be interested in our products or services. In order to do so, these third parties may collect information concerning visitors to the Site using JavaScript software code and other Tools. Our vendors may then connect the information that they collect from our Site using these Tools to other sources of information, which may include your name and mailing address, for the purpose of sending you direct mail promotions.

To learn more about the use of cookies, pixels, or other technologies to deliver more relevant advertising, and to better understand how to manage your personal information, including access to and use by certain service providers, please visit http://www.aboutads.info/choices.

If you do not wish for cookies to be placed on your computer or device, most web browsers permit you to prevent that from taking place. Information about opting out of cookie-based advertising can be found via the following links: http://optout.networkadvertising.org and https://www.neustar.biz/privacy/opt-out. Please keep in mind that cookies and similar technologies are an important part of how the Site works, and removing, rejecting, or limiting the use of these tools might affect the availability and functionality of our Site.

Google Services

We use Google Analytics to help us gather statistical information about the visitors to our Site and to market our products. Specifically, we use Google Adwords and Google Signals remarketing technology to market our products throughout the Internet (through Adwords) and across devices (through Signals), but only if you have turned on Ads Personalization through Google. Additionally, we use the Google Display Network and DoubleClick Bid Manager, which allow us to place ads on websites and conduct analyses and prepare reports concerning such ads. To understand how Google Analytics collects and processes data, please visit Google's Privacy Policy.

Google Analytics relies on cookies. In addition to controlling cookies generally as described above, you may have the ability to specifically control the type of information that Google Analytics uses. You can opt-out of Google Analytics by visiting the Google Ads Preferences Manager. In addition, to provide website visitors more choice on how their data is collected by Google Analytics, Google has developed an Opt-out Browser add-on, which is available by visiting Google Analytics Opt-out Browser Add-on , to enable you to opt-out of Google's programs.

Do Not Track Disclosures

Do Not Track ("DNT") is a privacy preference that users can set in their web browsers. When a user turns on DNT, the browser sends a message to websites requesting that they do not track the user across sites. This Site responds to certain DNT browser settings and signals and, if you have enabled these signals, this Site will prevent our third party advertising partners (such as social media companies and ad networks) from continuing to collect information about you and your activity on our Site through the use of third party cookies, tracking pixels, and other Tools. However, even with these signals enabled, we will continue to collect other information about you and your activity through the use of cookies, tracking pixels, and other Tools as described elsewhere in this Policy. For information about DNT, visit www.allaboutdnt.org.

Your Choices

Opting Out of Communications and Updating Your Preferences. To access, update or modify your personal information, choose not to receive marketing or other promotional communications from us, including direct mail or catalogues, or otherwise change your choices about how we use your personal information, please: (1) update your account details online; (2) follow the unsubscribe instructions located at the end of any marketing communication from us; (3) contact us using the contact information provided at the end of this Policy. Please be sure to include in any email or postal mail your full name, email address, postal address, and any message. Please note that such requests may take up to thirty (30) days to become effective.

Messaging Service. You agree to receive telemarketing or advertising text messages and calls from or on behalf of Sperry that are sent using an automatic telephone dialing system. Consent to receive automated marketing text messages is not a condition of any purchase. You can opt-out of receiving further commercial text messages via the Messaging Service by responding to any of our text messages with any of the following replies: STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. For additional opt-out information, please review our Sperry Messaging Terms & Conditions available at http://attn.tv/sperry/terms.html.

Please contact us if you have any questions or concerns about your personal information or require assistance in managing your choices.

Consequences of Not Providing Personal Information. You are not required to provide all personal information identified in this Policy to use our Site or to interact with us offline, but certain functionality will not be available if you do not provide personal information. For example, if you do not provide personal information, we may not be able to respond to your request, perform a transaction with you, or provide you with marketing that we believe you would find valuable.

Security

No security program is impenetrable, and criminals have proven adept at circumventing widely adopted security safeguards, so we cannot always guarantee the security of personal information. There are inherent risks in shopping online.

Any user or third party accessing our Site or services is responsible for its own use of the Site and the services. We are not responsible for any third party's actions or its security controls with respect to information that third parties may collect or process via the website, services, or otherwise.

Be Aware of "Phishing." "Phishing" is a scam designed to steal your personal information. If you receive an email that looks like it is us asking you for your personal information, do not reply to it. We will not request your password, user name, credit card information, or other personal information through email.

Other Websites

The Site may contain links to websites of third parties that: (1) are not affiliated with us; (2) are outside our control; or (3) are not covered by this Policy, including without limitation sites operated by our distributors and/or licensees in foreign countries which may not guarantee the same level of protection of personal information ("Third-Party Websites"). Links provided to Third-Party Websites on the Site are provided to you only as a convenience, and the inclusion of any link does not imply reliability or endorsement by us of the content of any such Third-Party Websites. We are not responsible for the privacy practices of Third-Party Websites, which may collect and use information from you in a manner different than how we do so; accordingly, once you leave the Wolverine platform, the use of such Third-Party Websites is entirely at your own risk. For relevant information, you should review the privacy statements or policies of any Third-Party Websites before using them. Other parties may collect information about your online activities over time and across different websites when you use our Site or services.

Children

We do not intend to or knowingly collect identifiable personal information from children who are under 13 years of age. If you are a parent who believes that we have collected information about a child under age 13, please contact us using the contact information provided below with your child's name and address, and we will delete the information we have about your child from our records and provide confirmation in accordance with the Children's Online Privacy Protection Act.

Transfer of Data to Other Countries

The law requires that we provide additional disclosures to residents of certain countries, regions and states. Please see below for disclosures that may be applicable to you.

Updates to Our Privacy Policy

From time to time, we may post updates to this Policy. Any changes will be effective upon the posting of the revised Policy. We may also make, without notice, minor changes to the Policy that will not significantly affect our use of personal information. We encourage you to periodically review this page for the latest information on our privacy practices. This Policy was updated as of the effective date listed above.

Location-Specific Disclosures

The law requires that we provide additional disclosures to residents of certain countries, regions and states. Please see below for disclosures that may be applicable to you.

Notice to European Users

We do not actively market this site to the European citizens in any meaningful way. However, if the personal information that you provide to us while using this site, or while purchasing products or services from us is governed by the General Data Protection Regulation ("GDPR") or its equivalent, we will comply with all relevant provisions of the regulation. If you are a resident of the European Economic Area (EEA), Switzerland or United Kingdom, or are accessing this site from within such locations, you may have certain rights under GDPR - to exercise any of these rights, please contact us at: DataProtectionOfficer@wwwinc.com.

Notice to California Residents

If you are a California resident, this section applies to you in addition to the rest of this Privacy Policy. This section does not cover information we collect about you as an employee. For more information about our privacy practices relating to employee information, please see our Employee Privacy Policy.

Personal Information We Collect. We collect your personal information when you interact with our Site or otherwise communicate or interact with us both online and offline.

In the past 12 months, we have collected the following categories of personal information from consumers and have used that information for the following purposes:

• Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers
• Consumer records, including signature, physical characteristics or description, address, telephone number, credit card number, debit card number, or other financial information
• Commercial information, including products or services purchased, or other purchasing or consuming histories and tendencies
• Biometric information, such as exercise history
• Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer's interaction with an internet website application, or advertisement
• Geolocation, such as your mailing address, state, or IP address location
• Audio, electronic, visual, or similar information, such as photos or videos that you may submit to us
• Inferences drawn from any of the information identified above to create a profile about a consumer reflecting the consumer's preferences, characteristics, behavior, or attitudes

We use the above categories of information to perform services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytic services, or similar services on behalf of the business or service provider.

Additionally, we use identifiers and commercial purchasing information to detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and to prosecute those responsible for that activity.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible business purposes without providing you notice.

Source of Personal Information. We obtain the categories of personal information that are listed above in the following ways:

Directly from You. For example, when you:

• Make a purchase on our Site.
• Create a personalized account with us.
• Sign up to receive emails or text messages.
• Provide your contact information to us.
• Submit a request to us.
• Submit product reviews.
• Complete, submit, or otherwise participate in one of our contests, questionnaires, or surveys.
• Interact with our social media pages.

We collect the following categories of personal information directly from you: identifiers, consumer records, legally protected characteristics, commercial purchasing information, biometric information, information typically detected by the senses, employment information, and education information.

Passively. For example, when you:

• Visit and navigate our Site on any device.
• Click on sponsored links or third-party advertisements.
• Receive or interact with our communications and Site that may contain cookies.

We collect the following categories of personal information passively: identifiers, commercial purchasing information, and internet or network activity.

From Third Parties. We may receive information about you from other sources. For example, we get information from:

• Our business partners, including online advertising networks.
• Social media platforms.
• Companies that provide information to supplement what we already know about you, including data brokers.

We collect the following categories of personal information from third parties: identifiers, consumer records, legally protected characteristics, commercial purchasing information, employment information, education information, and inferenced from above used to profile.

Sharing Your Information. We do not sell your personal information for monetary consideration, but we may disclose some of your personal information to third parties for business and commercial purposes, including sharing certain personal information for cross-context behavioral advertising purposes.

In the past twelve (12) months, we have disclosed the following categories of personal information to certain third party subcontractors and service providers for a business purpose:

• The following identifiers: name, address, zip code, email address, phone number, IP address
• The following consumer records: credit card number
• Commercial purchasing information
• The following internet or network activity: website browsing history and other cookie data
• Geolocation
• Inferenced from above used to profile

The category of third parties to whom this information is disclosed is as follows: advertising networks, internet service providers, data analytics providers, and operating systems and platforms with the exception of credit card number which is only shared with our payment processors to facilitate purchases on our Site.

In the past twelve (12) months we have shared for cross-context behavioral advertising purposes the following categories of personal information:

• The following identifiers: email address, phone number, IP address
• Commercial purchasing information
• Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer's interaction with an internet website application, or advertisement

This information is shared with our advertising and marketing networks and providers, social networks, and our data analytics providers. The purpose of sharing this information is to provide advertising or marketing services or analytics

You can opt-out of the sharing of your personal information as detailed in the "Exercising Your Right to Opt Out" section, below.

Retaining Your Information. We will only keep your personal information in an accessible form which can identify you for as long as we need to for the purposes for which it was collected. Because retention periods vary depending on the purpose for collection, we use certain categories and criteria to determine how long we keep personal information. Where your personal information is used for more than one purpose, we will retain your Information for the longer of those periods.

We generally retain the personal information described in this privacy policy for marketing purposes for as long as you have not opted out of our marketing. If you ask us to no longer use your personal information for marketing purposes, we still retain certain of your details in our database to ensure that we do not accidentally send you marketing material.

Sensitive Personal Information. We do not use or disclose sensitive personal information about you except as necessary to provide you with our goods and services, including processing and fulfilling orders and verifying your information, to prevent fraudulent or illegal actions, and for other purposes that do not infer characteristics about consumers.

Personal Information of Children. We have no actual knowledge that we sell or share personal information of consumers under 16 years of age.

Notice of Financial Incentives. From time to time we offer our customers certain rewards, discounts and exclusive offers/sweepstakes, contests, or other similar promotional campaigns (collectively, the "Programs"). When you sign up for a Program, we typically ask for your name and certain contact information such as your email address or telephone number. Each Program may be considered a "financial incentive" under California law. You can opt-in to the Program by submitting your information through a Program sign-up form or by consenting to participate in a Program. You may withdraw from participating in a Program at any time by following the instructions to unsubscribe. The value to us of your personal information collected in connection with the Program is [related to the value of the free or discounted products or services or other benefits that you obtain or that are provided as part of the applicable Program, less the expense related to offering those products, services, and benefits to Program participants.

Your Rights. California residents have certain rights regarding their personal information:

• Right to Know. You may request no more than twice in a 12-month period that we provide you with copies of specific personal information we have collected, sold, shared, or otherwise disclosed about you. However, under California law, we cannot provide you with certain sensitive information, despite your request (for example, we will not send you copies of your credit card number even if it is something we collected).
• Right to Delete. You may request that we delete certain personal information we have collected about you, with certain exceptions.
• Right to Correct. You may request that we correct inaccurate personal information that we maintain about you.
• Right to Opt Out. You may opt out of the sharing of your personal information to third parties for cross-context behavioral advertising purposes.
• Shine the Light. Under California's "Shine the Light" law, you have the right to ask us once a year if we have shared your personal information with third parties for direct marketing purposes.

Exercising Your Right to Know, Delete or Correct. To exercise your rights to know, delete, or correct, please submit a request to us using the webform found at our Consumer Privacy Portal, emailing us at ConsumerPrivacy@wwwinc.com, or by calling us at 1-877-222-0770. Please describe your request with sufficient detail so we can properly respond to your request. As part of your request, please specify which right you are exercising and be prepared to provide the following information: name, email, and type of request you would like to make. We may ask for additional information to verify your identity. The information you provide in your request and any follow up information we ask for from you will be used solely to verify your request.

Exercising Your Right to Opt Out. This Site recognizes opt-out preference signals, which are also called Global Privacy Control (GPC) signals, and will automatically opt you out of the sharing of your information in a frictionless manner if you have turned on such signals. Some browsers turn on GPC signals automatically, but you may need to configure your browser or use a browser extension to enable such signals. Even if you do not currently use GPC signals, you may still opt out of the sharing of your personal information, but to do so you must turn off third-party advertising trackers on any device used to access the Site. Please visit our Consumer Privacy Portal, and follow the directions for updating your Cookie Preferences to turn off these trackers.

Exercising Your Right under Shine the Light. To make a request under California's Shine the Light law, please contact us as instructed in the "How to Contact Us" section below and specify you are making a Shine the Light request.

After receiving your request, we may need to contact you for further information and will notify you if your request has been granted or declined, or if an exception applies to your request.

Only you or an individual designated as your authorized agent to act on your behalf may make a request related to your personal information. You may also make a request on behalf of your minor child.

We will not discriminate against you if you choose to exercise your rights. However, we may offer financial incentives for the collection of your personal information in connection with our Programs. If you have received an incentive, there is no obligation to allow us to continue to process your personal information or for you to remain opted in to email marketing, and you may exercise your rights as described in this section at any time.

Responding to Your Rights Request. We will try to respond to your request within 45 days. If we need more time, we will contact you with the reason we need more time and the extension period. In response to your request to know, we will only disclose the information we have collected in the 12 months prior to our receipt of your request. Our response will also explain the reasons we cannot comply with any request, if applicable. We do not charge a fee to process or respond to your request unless your request is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate prior to completing your request.

Contacting Us. If you have any questions or concerns about our privacy practices or information practices, please contact us as detailed at the end of this Privacy Policy.

Notice to Nevada Residents

Nevada law gives Nevada consumers the right to request that a company not sell their personal information for monetary consideration to certain other parties. We do not sell your personal information for monetary consideration; however, this right applies even if we do not sell personal information for monetary consideration. If you are a Nevada consumer and wish to exercise this right, please submit your request by filling out this Nevada Resident do not sell form.

Notice to Virginia Residents

If you are a Virginia resident, this section applies to you in addition to the rest of this Privacy Policy.

Personal Data We Collect. We collect the following categories of personal data from consumers when you interact with our Site or otherwise communicate with us:

• Identifiers, including name, address, zip code, credit or debit card, birthday, phone number, email address, and signature
• Internet and network activity, including IP address, cookie IDs, browsing history, search history, and information about your interactions with our Site
• Commercial Information, including transaction information, billing and payment records, and order history
• Biometric information, including exercise history
• Information contained in photos and videos you submit to us
• Inferences drawn about you such as your interests and preferences

We use the above categories of information to perform services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytic services, or similar services on behalf of the business or service provider.

Additionally, we use identifiers and commercial purchasing information to detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and to prosecute those responsible for that activity.

We will not process additional categories of personal data or use the personal data we processed for materially different, unrelated, or incompatible business purposes without providing you notice. We do not process personal data that is considered "sensitive data" under Virginia law. In the event that we intend to collect sensitive data (such as conducting a survey), we will obtain your consent before processing the sensitive information. We will only retain your information as long as it is reasonably necessary for the purposes for which it was processed.

Personal Data We Share. We may share some of your personal data with third parties. Specifically, we share the following categories of personal data with third parties:

• Identifiers, including name, address, zip code, credit or debit card, birthday, phone number, email address, bank account number
• Internet and network activity, including cookie IDs, and IP address
• Commercial Information, including transaction information, billing and payment records, order history
• Inferences drawn about you such as your interests and preferences

This information is shared with the following categories of third parties: The category of third parties to whom this information is disclosed is as follows: advertising networks, internet service providers, data analytics providers, and operating systems and platforms with the exception of credit or debit card number which is only shared with our payment processors to facilitate purchases on our Site.

Selling Your Data and Using Your Data for Targeted Advertising. We do not sell your personal data to third parties, but we may process your personal data for targeting advertising. You can opt-out of the processing of your data for targeted advertising as detailed in the "Exercising Your Rights" section, below.

Your Rights. Virginia law gives you certain rights regarding your personal data:

• Right to Know. You may request no more than twice in a 12-month period that we provide you with copies of specific personal data we have processed.
• Right to Correct. You may request that we correct inaccurate personal data we maintain about you.
• Right to Delete. You may request that we delete certain personal data we have collected about you, with certain exceptions.
• Right of Access. You have the right to request a copy of the personal data we have collected from you, and under certain circumstances to receive a copy of such personal data.
• Right to Opt Out. You have the right to opt out of processing of your personal data for targeted adverting.

Exercising Your Right to Know, Correct, Delete, or Access. To exercise any of your rights above, please submit a request to us using the webform found at our Consumer Privacy Portal or emailing us at ConsumerPrivacy@wwwinc.com. Please describe your request with sufficient detail so we can properly respond to your request. As part of your request, please specify which right you are exercising and be prepared to provide the following information: name, email, and type of request you would like to make. We may ask for additional information to verify your identity. The information you provide in your request and any follow up information we ask for from you will be used solely to verify your request. After receiving your request, we may need to contact you for further information and will notify you if your request has been granted or declined, or if an exception applies to your request. Only you or an individual designated as your authorized agent to act on your behalf may make a request related to your personal data.

Exercising Your Right to Opt Out. This Site recognizes Global Privacy Control (GPC) signals and will automatically opt you out of the processing of your personal data for targeted adverting if you have turned on such signals. If you have not turned on such signals, to opt out of the processing of your personal data for targeted adverting, you must turn off third-party advertising trackers on any device used to access the Site. To do so, visit our Consumer Privacy Portal and follow the directions for updating your Cookie Preferences.

Responding to Your Rights Request. We will try to respond to your request within 45 days. If we need more time, we will contact you with the reason and the extension period. We will deliver our written response by mail or electronically, at your option. Our response will also explain the reasons we cannot comply with any request, if applicable. We do not charge a fee to process or respond to your request unless your request is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate prior to completing your request.

You have the right to appeal our refusal to take action on a rights request within 30 days after receiving our decision by contacting us as detailed at the end of this Privacy Policy. We will try to inform you of our decision in writing within 60 days after receipt of your appeal, with a written explanation of our decision.

How to Contact Us

If you have questions or concerns about our privacy policy or practices, please contact us at:

Wolverine World Wide, Inc.
Attn: Data Protection Officer
9341 Courtland Dr. NE
Rockford, MI 49351
Email: ConsumerPrivacy@wwwinc.com

If you have questions specific to the Messaging Service, please visit support.attentivemobile.com/help/ and submit the form with details about your problem or your request for support, or email support@attentivemobile.com.