Colour Theory Unlocked

Published June 11, 2025

Colour Theory Unlocked

Get to know a little more about the founder of Colour Plus Companie – Jordan Page, what inspired the collection rooted in our original CVO silhouette from 1935, and of course, all things colour theory.

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Meet Jordan Page, a multi-disciplinary creative and the founder of the New York based Colour Companie Plus. As a child of the ‘90s, Jordan was inspired by the vibrant hues found in comic books, something he later translated into intentionally coordinated get-ups and a brand that celebrates the power of colour. As a lifelong lover of prep style, he was inspired to create a collection that melds classic nautical with today’s culture and a nod to primary colours. As a true creative, Jordan is constantly inspired by nature and ensures to honor the authenticity of his surroundings, you could say he sees the color in all things. Should you like what you see, be sure to stay tuned, there’s something very special coming this Fall...

About the CVO

Putting the spotlight on the shoe that started it all: The Circular Vamp Oxford (CVO) sneaker was invented in 1935 by our founder Paul Sperry. Infamous for its non-slip sole, and synonymous with aspirational boating lifestyle, this iconic shoe was a favorite among historical icons like JFK, and Mr. Rogers alike. With both its functional purpose and preppy style legacy the CVO has inspired generations of similar designs. Here, the original gets done up with a modern twist.

A Nod to 90s Sailing

Retro nautical is trending, but here’s one better: our iconic CVO done up in new-age materials and primary colors. Think 90s sailing meets modern performance, when asked about what inspired the collection Jordan Page recounts, “The colors reminded me of the sailing apparel color motifs of the 80’s & 90’s but with a richer tone that reflected my personal taste. The muted pirate black used for the sole allows the colors to pop more & the safety yellow used in the rope laces is reminiscent of the bright colors in emergency gear you might see on a sailing boat."

About the Colorways

Inspired by primary colors, each Sperry x Colour Plus Companie CVO lends itself to a specific pantone.

Pompeian
If Pompeian Red sounds strangely historical, it’s because it is: The fiery hue is named for the mineral pigment used in the Roman murals of the ancient city of Pompeii.

Buckthorn Brown
Chamomile, if it was stomped through the mud: meet Buckthorn Brown, an earthy yellow beloved in interior decor and stylish getups alike.

Riverside
The colour of Hockney’s pools and your favourite pullover sweater: say hello to the iconic CVO sneaker in Riverside Blue.